Common OTA’s included Trivago,, Expedia & Kayak. I searched in large cites as well as beach-style vacation rental searches. These were a mix of more traditional hotel related searches as well as vacation rental searches. In my experience, searchers resonate with long-standing businesses. Other winners here are the 24-hour availability (great for after-hour calls your clients may be getting) as well as “x years in business” style extensions. I personally like the “X years of experience” extension as I’ve been using that in a medical-related Ads account lately to great success. Some of these were hopelessly sad (the business offering a discount on December 25th purchases when it’s currently March) but others were good. I searched for plumbers, electricians, lawyers and medical related searches in a few large cities. Many ads didn’t have any extensions at all - but the ones that did are listed below. With my research, I found mostly local businesses utilizing Ads with extensions not large national websites.
#OVERPASS CALLOUTS 2016 FREE#
Of course, the most common extension usage I saw for ecommerce was shipping information - free shipping was by far the most common extension I saw. Adding that copy into the main copy of the ad would feel a little forced, but working it into the callout can ease a searchers mind before clicking. Using callout text to make sure the customer is purchasing legitimate, authentic products is also a great use for callout extensions. The Spring arrivals extension could work well as you rotate it throughout the season, especially in stores where seasonality creates more searches for certain products or if seasonal releases are common. Some of the examples above can be quickly tweaked. I searched for common items like golf clubs, NFL football jerseys and Nike shoes to see what bigger Ads accounts are utilizing for their callout extensions. All of the callout extensions I researched fit into those common ecommerce pain points well. Ecommerce searches usually have similar pain points - shipping costs, product availability, competitive pricing and depth of product offerings. Up first is the most common (but easiest in my opinion) industry. “Great fuel economy”Ĭapitalize words sparingly: We’ve learned that ads see better performance with callouts that use sentence case rather than title case, i.e.: Try “Free shipping” instead of “We have free shipping.”īe specific: Where appropriate, try to use specific details to help a potential customer decide whether your site contains the information they’re looking for: Think of a callout as a bullet point, rather than a complete sentence. This increases the amount of callouts that can show and gives Ads more callouts to choose from.
Keep text short: Using a maximum of 12-15 characters is ideal. Before you dig in, or if you’re not familiar with what callout extensions are or the best practices, read on from Google’s official description.
This is by no means a scientific test, but here is a list of tons of great callout extensions that you can use with your clients Google Ads account. I’ve been carefully collecting these through my own searches as well as ones that have been performing well for me personally in my testing. I’ve been using callout extensions in all of my campaigns lately and have yet to find any cases where the CTR didn’t increase (even if only slightly) when the callout extensions were added.īut, if you’re like me and you work with lots of different clients and accounts, you may sometimes struggle to add in enough callout extensions to let Google rotate and optimize your ads for the maximum CTR. Google is always adding new extensions to their ads - and one of the newer extensions that’s available for everyone is callout extensions.
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